Outreach video, filming Thursday 12 November

AJV Construction Group: the video you promised them

What it is: one vertical video, about 90 seconds, sent in the TikTok DM thread with @ajv.construction. You open on their own loft video and its comments, ring the demo line, and they hear Jess pick up as AJV Construction Group and take a loft enquiry. It ends on the confirmation text landing on your phone.

What has to exist before you film: nothing new. The demo line (07874 479622) already answers as any business you name. Their two videos are downloaded for the edit, and their call page is built locally and waiting on your OK to push.

The one thing that can kill it: the call. Nobody has rung the line as AJV yet, so take one is a rehearsal. See how Jess handles "do you cover my area" before you commit to a take.

Who they are

They are a Loughton loft conversion firm, not a Chelmsford extension builder. The tracker row says Chelmsford and files them under Extensions, and the opener repeated Chelmsford. Nothing on their account supports it. Do not say Chelmsford on camera. Say Essex, or Loughton.

Fact	What I found	Where
Account	@ajv.construction, opened 22 September 2025. 1,246 followers, 58 videos, 4,504 likes. No link in bio.	TikTok profile, read 11 Nov
Bio	"Over 20 years experience. New building. Renovation. Loft conversion/extensions"	TikTok profile
Main work	Loft conversions first (dormers, staircases, loft bathrooms), then rear and side extensions, then kitchens, bathrooms, flooring, driveways. One 10 bedroom new build.	All 58 captions
Where	Loughton, Epping Forest, Waltham Abbey, Waltham Cross, with St Albans and Luton tags. They tell commenters "based in London" and "Loughton Essex".	Captions, hashtags, their replies
The company	Probably AJV Constructions Group Ltd, no. 14738537, incorporated 17 March 2023, registered office in Loughton IG10, active, one director (Artur Vatoci). The name differs by one letter and the town matches, so I am treating it as the same firm, but TikTok does not confirm it.	Companies House
How leads reach them	"DM us or text" plus a mobile number in two captions. "DM for more information. Free quotes." No landline, no form, no booking link.	Captions
Off TikTok	No website, no Google Business Profile, no Instagram, no Checkatrade, MyBuilder or Trustpilot page, and no reviews under this name. Two Google Maps searches around Loughton returned only other firms, so anyone who searches for a loft builder nearby does not find them.	Google Maps and web searches, 11 and 12 Nov
Recent activity	Quiet from June to October 2026, then three posts since 10 October, each under 450 views. The herringbone floor is one of them.	Post dates

What their own account shows they need

One video did the work of an ad campaign, and one person answered it by hand. Their finished loft video from 9 January 2026 has 168,300 views and 110 comments. Of the 58 top-level comments I could read, about 20 are people asking to buy: do you cover my town, what would mine cost, can you do this on my house.

What people asked

"looking for exactly the same layout, do you cover Hertfordshire at all please?"
"hi do you cover essex and how much for a loft"
"I have a standard 1930s semi, could you get two rooms like this?"
"We are looking at a full dormer and would be interested in seeing the exterior."
"Does this include planning application etc?"

What they got back

"Yes of course. DM me please"
"Yes of course dm for more info"
"Yehh 100%"
A reply about 280 days later, with no text I could read
"No", then "Yes" when asked if they deal with it

The owner is the front office. Every reply is one or two words, typed by the same person who posts "all of this done in 1 day" from a roof. About nine enquiries on that one video were sent to "DM me".
Most replies came within hours, but not all. "What would be roughly a total cost for a dormer loft conversion" waited about 10 days. "Good work, where you based" waited about 33. "Do u cover Preston" waited about 63.
A lot of the demand is noise. Leeds, Burnley, Preston, Birmingham, Woking, Northampton. They answer "Yes" or "Anywhere" to all of it, then have to sort it out in DMs.
Each real one is a big job. Their own video advertises a loft conversion with a starting figure on screen, so one lost conversation is not a small loss. Keep the figure itself out of your video.

The angle

Lead with their comments, not with "missed calls". The opener already said missed calls. The video earns the reply by showing you looked: their best video filled up with people asking to buy, and the only way through is the owner's thumb.

What the demo has to prove: someone who wants a loft rings, and without the owner touching the phone it finds out what they want, where the house is and when they can do a visit, then puts that on his phone as one text.
The second benefit, shown and not said: the text carries the postcode. He can see at a glance whether it is Waltham Cross or Burnley before he calls anyone back.
What you are asking for at the end: that he rings it himself, then a call with Roman. Not a sale.

The video, beat by beat

The spoken lines are drafts written to fit each window at about 2.3 words a second. They are scaffolding for the clock: put them in your own words before you record.

Time	What is on screen	What gets said
0:00 to 0:07	You to camera, their finished loft video playing behind or beside you (the staircase with the step lights is the first frame).	DraftAJV, your loft conversion video has a hundred and sixty eight thousand views. Look at the comments.
0:07 to 0:20	Screen recording of that video's comments, scrolling. Stop on the Hertfordshire one, the Essex one and the 1930s semi one, each with its "DM me" reply under it.	DraftPeople asking if you cover Hertfordshire, if you cover Essex, whether it works on a 1930s semi. Every one of them wants a loft done, and the only person who can answer is you, from site.
0:20 to 0:26	You to camera, phone in hand, the demo number on its screen.	DraftSo here is what it sounds like when one of them rings, and something picks up as AJV.
0:26 to 1:08	The call, phone on speaker and in frame. Cut down from the full take to the five moments in the call sheet below.	Jess and you as the customer. Nothing scripted.
1:08 to 1:18	The confirmation text arriving on your lock screen, held long enough to read.	DraftAnd that is what lands on your phone: who they are, what they want, where the house is and when they can do a visit.
1:18 to 1:30	You to camera.	DraftIt only picks up when you can't. Ring it yourself and play the customer, I'll send the link under this. If you like it, Roman will set yours up properly.

The call sheet

The line runs in three parts, and only the middle one goes in the video. Jess first asks you three questions about the business, then plays its receptionist, then steps out and offers a call with Roman. Film the whole call in one take and cut afterwards.

Part 1: your answers as the owner (cut from the video)

She explains the walkthrough and asks if it sounds good. Say yes.
Business name: AJV Construction Group.
What kind of business: a building firm, loft conversions, extensions and renovations.
What people ring about: quotes for loft conversions and extensions, and whether you cover their area. Add that you are based in Loughton and work across Essex, London and Hertfordshire, so she has something to answer the coverage question with.

Part 2: you as the customer (this is the video)

You saw the loft conversion on TikTok. You have a 1930s semi in Waltham Cross and want a dormer loft with a bathroom.
Ask whether they cover Waltham Cross.
Ask roughly what it costs. She will not quote: she offers a written quote first, at no charge. That is the answer you want on tape.
Give a name, an address with a postcode, and rough timing. Use a made up house number: the text will show whatever you say.
Pick one of the two visit windows she offers, then confirm your mobile when she reads it back.

The five moments to keep, about 42 seconds

Jess: "from now on I'm answering the phone as AJV Construction Group."
Your one sentence about the semi and the dormer.
Her answer on coverage or on cost, whichever lands better.
The two visit windows, and you picking one.
Your number read back, then "that's sent over to you now."

Part 3 is Jess offering a call with Roman. Say not now, or hang up once the text has arrived, so the take does not book a real meeting.

Before you press record

Ready now

Their finished loft video and the herringbone floor video, 1080 by 1920, in assets/videos/shorts-raw/outreach-ajv-construction/.
Their call page files (name and logo), built in the ig-outreach repo and not committed. Until they are pushed, call.tryromanlogic.com/?src=tt&b=t5a670 shows the generic page.
The demo line, 07874 479622. It needs no setup for a new business.

Only you can do

Screen record the comments on the 9 January loft video from the TikTok app.
One rehearsal call before the real take.
Have a UK mobile to hand for the confirmation text. Jess expects eleven digits starting 07 and sends to +44. If you have no UK number on you, take the confirmation by email and film the email arriving.
Send a 90 second clip to Roman in a TikTok DM first, to see whether it goes through whole.

Watch on this one

Their loft video has its starting figure burned across the middle of every frame. If it plays behind you, a price is on screen. It is their own public figure going back to them in a private message, so I think it is fine, but the herringbone video is the clean alternative for the open.
Stay off the slow replies. The 10, 33 and 63 day waits are for your understanding. On camera, the comments and the "DM me" answers make the point without telling him he was slow.
Stay off the structural videos. The beam and concrete posts from June drew builders arguing about the method. Nothing in this video should touch how they build.
How long a video TikTok lets through in a DM is not something I could confirm. The coverage of the feature gives no figure. If the test send to Roman fails, cut it in two at the end of the call.

Yours to decide

Push their call page? One commit in ig-outreach makes the link in your closing line show their name and logo. I built it and stopped before the push, because it deploys to the live site.
Fix the tracker row? It says Chelmsford and Extensions. The evidence says Loughton and lofts. I have not changed the sheet.
Who is on camera? The SOP hands the video to Roman. This page assumes you, as you said.